That is a decade of being dismissed, misdiagnosed, and left to figure it out alone. We built Calala to change that.
Why we built it
Behind the statistics, there are women who live with this every day. We are building Calala because we know firsthand how overwhelming it is to suspect something is wrong and not get clear answers. And then, finally getting a name for it, only to realise there is no cure and being left alone in an abyss of either no information or, sometimes worse, a maze of misleading claims from an unfiltered internet.
We are here with evidence-based information, building a community for women with endometriosis to find the support they need, and learning together to develop the solutions we wish we had.
The founders
Ivonne Altamirano
Co-founder and Managing Director
I am an endometriosis patient. But for years, I had no idea. I spent nearly a decade at inne, a certified femtech company, listening to women describe their symptoms in customer calls and community feedback. I only recognised my own condition reflected back at me much later.
Pain gets so normalised, so consistently dismissed, that women don't give it a name. I am building Calala because I know what it feels like to live with this, and I have the femtech experience to help navigate this field.
Lisa Labath
Co-founder
I don't have endometriosis myself. But I grew up watching my mom live with Multiple Sclerosis, another chronic condition where so much is still unknown. I know what it means to watch someone you care about push for answers that don't always come.
After years of working closely with founders, I kept seeing the same pattern: women's health gets overlooked, underfunded, treated as a side issue, even though the science is often just as unresolved as the support around it. We're building Calala to change that.
